The Client
is a furniture eCommerce brand we already work with for Organic Social.
Client Goals:
is a furniture eCommerce brand we already work with for Organic Social.
Create an Influencer Marketing campaign to generate brand awareness and increase engagement on their Instagram account.
We also wanted to create a bank of assets because everything we had was product imagery from the client that does not perform well on social.
What We Did
We created a trial campaign to see which kind of influencers worked best for them (we included from nano to macro-influencers).
We sourced a bespoke list of influencers within the house decor and interior design niche, with an engagement rate above 3%.
We asked them to create feed posts (static & Reels) and stories to generate awareness, as well as to create a bank of assets.
Results:
Reached more than 1.3M users.
Generated over 46k engagements.
Achieved an overall 4.09% engagement rate.
Lowered the cost per engagement to £0.12 p/e.
Users reached
Engagements
Overall ER
Want the same results?
Get in touch to see how we can help you today.
EN 
AR 